What We Do

The expertise of The Whitford Group is focused on four critical

areas: Brand and business strategy, branding and positioning, the strategic

planning process, and the development of targeted, tactical plans to

generate growth.

Brand and Business Strategy: A well-defined strategy and its

development is often one of the most misunderstood endeavors within

a brand or organization. The bridging function of brand and business

strategies must stand free from programmatic plans yet be connected

intimately. An enduring strategy, well-conceived, will accommodate

changes in the market and competition and the resulting development

of unique and evolving tactical plans. A clear understanding of how

this process will work is critical to success.

Branding and Positioning: This is how the consuming public views

your product, brand or company, the collective perception of how you

are represented to them through a combination of communication and

experience, both personal and related. A crystal clear understanding of

where a business or brand currently resides, compared to where it

needs to be for success, is of critical importance to the effectiveness

and efficiency of all strategic and tactical efforts engaged in.

The Strategic Planning Process: The Whitford Group has

developed a proprietary planning process called The Integration

Engine. This process fully and successfully engages all members of the

business, brand and agency partner teams, utilizing a unique approach

that will surface a surprising volume of insight, perspectives and

solutions, none of which are achievable with the more typical vertically

focused processes in place within most organizations today. This

process puts flesh on the strategic bones, ensuring a clearly

understood and enthusiastically implemented business plan.

Plan Development: The Whitford Group is also fully capable of

working hand in glove with a client to craft the marketing or business

plan to bring to life the strategic efforts engaged in thus far. Whether

it entails driving the Integration Engine process or simply focusing and

refining its output, we find nothing more gratifying than assisting wit

the oversight of a successfully implemented plan.